If GS offers a guaranteed 1st, something we don't currently have, that's giving up something. And for a rebuilding team, that hurts. GS has to psyche themselves up like a gambler on a run of bad luck. Like, "We'll turn this around and that unconditional pick in 15 will be 18-25 because we'll be a playoff team."
If I'm KOC, I'd take that bet. And lets not forget the other value of doing that: trading the GS pick now is troubled because any team that acquires it realizes they may get nothing from it. An actual first, however uncertain, is still a first. It becomes a much more marketable commodity.
Solid. Rep'd
EDIT: 24hr thingie