'Everyone' is referring more to like message board casuals like us though, right? Like if I said I like all four of those guys and would be happy with any of them, that's one thing. An entire NBA team scouting department who has been watching these guys for years though, I hope would feel a little more strongly. You can like them for different reasons, but you still need to know who you like more than the others, and how much more. When you take into account team fit, personality, etc. I would think (and damn well hope) that the Jazz have a very clear ranking of who they like best.
Whether or not they like them so much as to give up assets to move up for one in particular is a different discussion of course.