You would think that by now players would realize that branding and market size do not go hand in hand, but branding and winning do. Look at DWill. He's in the first or second largest market in the US and to be honest, I hear the national talking heads bring him up a ton less than they did when he was here. He basically played himself out of a spot on the Olympic team, and he's now an afterthought. Then look at Durant. He's probably in the smallest market in the league, but I'd say he probably has the best "brand" out there. If I were a top pick I'd be much more concerned about going to a winning environment than I would about market size.