I'm not sure what "cool" has to do with it. Reality TV is always an attempt to make money off of people in exchange for offering them some sort of fame. Robertson just killed that one goose.
Does anyone really think that Phil Robertson will in any way suffer from this? For every dollar he loses from A&E, he will get back at least that much riding the Christian persecution complex. There will be speaking engagements, fundraisers, books sold on WorldNetDaily, etc.
He's already suspended, which in itself is a reprimand.
Phil didn't kill anything, A&E did. They pulled the plug on him for being what they paid him to do, just be him. A&E does not own the rights to his life or opinions. Given how big a bumpkin he is, I thought he voiced his opinion pretty darn well. And yet, he's blasted.