That's not why changes were made. Changes were and are made in order to make the game better for us. To give fans a better product we'd enjoy watching. Not all are intended to speed the game up or make it more fast flowing. Some do the opposite, like the video review which despite some hiccups I think has been so good. I don't care if it took me 3 minutes to find out Rudy's putback against the Kings counted, deflating some of my energy in celebrating. It makes for a better product. I wouldn't want the Jazz or the Kings to lose on a blown last second call when a couple of minutes of looking at the tape can easily fix that.
And we can disagree on this, but I think the swingman obsession the NBA has had over the past 20 years makes for a worse product. The desire to manufacture another Michael Jordan has led to all sorts of rule changes that have led us to where we are now. We're living in an age of slickly manufactured NBA stars, nearly all of whom are perimeter players with really high usage. Nearly all of them make their living from driving into the lane where the rules have increasingly made it impossible for defenders to stop them. You may argue the product is better than it used to be, but the ratings say otherwise. They've been steadily dropping for 20 years, and you can hardly blame all of that on streaming. People just don't watch basketball as much as they used to, at least in North America. Of course, NBA has managed to offset any financial losses by expanding into the Third World, as well as creating the NBA brand that isn't really all that dependent on actual basketball. More than anything else, they're selling the NBA as a culture now. Kids are buying jerseys but not actually watching games. Of course, I don't have to tell you whose jerseys they're buying. Perimeter players who handle the ball a lot. Draymond Green is 4th on his on team in sales, even though we found out last June that he was much higher than fourth in importance. Still, for all the money, you can't ignore the fact that people who used to watch NBA 25 years go aren't watching it as much now. There's got to be a reason.