I haven't seen them too much nor do I know anything of their reputation.
That's not important.
When it's PROVEN that they had bounties, EVERYTHING becomes tainted. Players that were injured (even by accident) could wonder whether it was because of a bounty. Retired players lose leverage against the league now that it has been proven that fellow players willingly participated in bounties... The whole integrity of the game comes under suspicion.
Playing hard is one thing. Creating bounties, incentives, with the goal of injuring someone, and having them carted off the field, is completely a different story.
Whether or not NO succeeded in achieving their bounties, isn't important. The mere fact they had them, is what's wrong.
Roger Goodell's #1 issue with this isn't going to be whether NO actually hurt someone. It's that they created bounties. Now, comes the punishments to the franchise, coaches, and players.
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