talk about typos!
https://news.yahoo.com/s/nm/20101001/od_nm/us_cereal_sexline
apparently the phone toll free number was mistakenly listed as an "800" number rather than "888"
https://news.yahoo.com/s/nm/20101001/od_nm/us_cereal_sexline

CHICAGO (Reuters) – The telephone number pasted on boxes of cereal named for Cincinnati Bengals wide receiver Chad Ochocinco was supposed to be for a charity -- but mistakenly directed callers to a sex line, the player's agent said on Thursday.
"The wrong number was given by the Feed the Children charity," Ochocinco's agent Robert Bailey said. "It's a shame because it's a good cause."
apparently the phone toll free number was mistakenly listed as an "800" number rather than "888"