The Grantland Dr. V Transgender Controversy

[UGLI baby]

The author says the putter no longer worked for him after he knew the truth, which he attributes a placebo-like effect on believing he had a great putter.

That said, I simply don't know enough about what MOI means, especially in the context of putting, or how to measure it to have any knowledge about whether the putter did anything.

For y'all that don't golf, believing that your putter is awesome is HUGE. Matters way more than your putter actually being awesome because putting is so mental.

You lose confidence in your putter and you might as well throw it in the trash.

There are tons of stories of PGA guys who were struggling with their putting, found some $20 putter in a pro shop somewhere, gave it a whirl and started putting well with it and now have 100% confidence in it over there $350 putters.

Believing there is science behind your putter being better, then having that taken away is a legit reason for people being mad and stopping using it.

Can't really have a placebo effect with any other golf equipment (if you're good at golf) but putters you can without a doubt. The change in golf technology with Drivers and irons in the last 20 years is insane, but putters remain relatively the same. There is just not that much that technology can do for putting.