Handlogten's Heros
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I don't think its championship or bust but I think there are "tiers of giving a ****". If you can make the playoffs many teams value that quite a bit. Fans too. If you have been to the playoffs 10 straight years with limited success a play-in game may not be a super exciting thing.I'm with ya, but that is the dominant way in which teams operate. They do not care about winning 30 vs 25.
Winning 25 vs 30 though I agree there is no incentive. There is no "do your best and get the most amount of wins" incentive other than playoffs, play-in and the subsequent revenue. The guys do have individual pride and competitiveness but organizationally it is often better to win 25 instead of 30. I do think teams, GMs, and coaches often try to get to those goals and end up just being terrible at it (see Pistons, Detroit and Bulls, Chicago). Maybe 3-5 teams are actually tanking in a given year.