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Utah Jazz have lost 44% of its viewership since a year ago.

hgb said:
It might very well be what a lot of fans *want*, but they don't want to watch while it's going on.
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IMO it's highly doubtful that the majority (or even a large part) of the fanbase wants to tank. Ever.

It takes a certain kind of mentality to resign yourself to 5-6 years of intentional losing, and the average fan simply doesn't have it. Another reason why tanking is such a dangerous game.
 
Losing viewership when your team is losing a lot is inevitable.

I mean we have pro-tankers on this board who have admitted that they havent watched as many games as they usually do.
Anti-tankers are skipping even more games since they hate what we are doing and also want to protest against tanking.
Casuals probably watched early season games, saw a trash team that isnt fighting for anything this season, so they turned their attention elsewhere.

However once the rebuild turns a corner the hardcore fans who didnt get butt-hurt by the tanking and all them casuals hop back into the bandwagon about as quickly as they once abandoned it.
 
HermanG said:
Losing viewership when your team is losing a lot is inevitable.

I mean we have pro-tankers on this board who have admitted that they havent watched as many games as they usually do.
Anti-tankers are skipping even more games since they hate what we are doing and also want to protest against tanking.
Casuals probably watched early season games, saw a trash team that isnt fighting for anything this season, so they turned their attention elsewhere.

However once the rebuild turns a corner the hardcore fans who didnt get butt-hurt by the tanking and all them casuals hop back into the bandwagon about as quickly as they once abandoned it.
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I suspect this is accurate. People want to be entertained. Winning is entertaining, losing isn't. Most fans just want to watch a good, competitive, entertaining product, and they'll return once we're back to providing it. It's only a relatively small subset of fans who pin everything on winning the title; the "bandwagon" fans will be happy to watch 82 games of good regular season basketball, regardless of how far the team advances in the playoffs.

I would also say that I find the term "bandwagon fan" and how it's used to be intentionally pejorative; as if prioritizing entertainment quality is somehow a character flaw. It strikes me as an entirely reasonable way to consume an entertainment product.
 
Tremendous Upside said:
IMO it's highly doubtful that the majority (or even a large part) of the fanbase wants to tank. Ever.

It takes a certain kind of mentality to resign yourself to 5-6 years of intentional losing, and the average fan simply doesn't have it. Another reason why tanking is such a dangerous game.
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I certainly agree that only a minority of fans (pretty small one too) want a 5-6 year tank. Just saying that a drop in viewership doesn't really say much, that was totally expected.
 
These viewers haven't been lost. They are just taking a break and will be back when the team starts trying to win.
I have probably watched at least 44% less jazz this season and I'm a die hard jazz fan.

The statistic is true, logical, and not alarming.

Sent from my OPD2203 using Tapatalk
 
hgb said:
Just saying that a drop in viewership doesn't really say much, that was totally expected.
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44% was expected? With Jazz fans being some of the most loyal (or THE most loyal) in the league?

I don't know about that.

Some of this damage may well be permanent.
 
Schrödinger's Gerbil said:
I suspect this is accurate. People want to be entertained. Winning is entertaining, losing isn't. Most fans just want to watch a good, competitive, entertaining product, and they'll return once we're back to providing it. It's only a relatively small subset of fans who pin everything on winning the title; the "bandwagon" fans will be happy to watch 82 games of good regular season basketball, regardless of how far the team advances in the playoffs.

I would also say that I find the term "bandwagon fan" and how it's used to be intentionally pejorative; as if prioritizing entertainment quality is somehow a character flaw. It strikes me as an entirely reasonable way to consume an entertainment product.
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I dont mind bandwagon fans. Imo there is nothing wrong with the term as that is perfectly descriptive of how some people operate... they only follow through the thick and not through the thin.

But they shouldn't be moralized for doing that. They are just following one of the most basic laws of business... you put out a bad product and you are gonna lose consumers. And by doing so they actually incentivize the owners to put out a good product, so looking from that perspective they are "better fans" than those who buy season tickets and merch regardless of how the team does.
 
Tremendous Upside said:
44% was expected? With Jazz fans being some of the most loyal (or THE most loyal) in the league?

I don't know about that.

Some of this damage may well be permanent.
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They still fill the seats in Delta Center, and unlike other bottom-dweller stadiums there's still a great atmosphere. I'm not sure if this was more or less than one could expect, but I'm not at all worried long-term. I certainly want to go back to Normal Days and enjoy games again, though. Hopefully they'll be too good to tank next year.
 
I've lost all interest and stopped watching because there isn't much to look forward to. I would still watch if we had awesome rookies/sophomores that I want to watch develop. But I'm kinda meh on all the young guys. I'll start watching again if the Jazz grab a stud with their top 5 pick.
 
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