I blame the Jazz organization. UJ does a TERRIBLE job of marketing its players on national level. Jazz need to get their players out there like an election or Oscar campaign and need a strong PR person. Smaller market players like Westbrook, Durant, Lillard, etc. get national attention that no Jazz player does or ever has. Karl Malone was Top 5 player in NBA and he had 2 national ads during his whole career. I think Stockton had one during his playing days. Using Durant as an example, he does not need to go to a big market because OKC and Nike do a great job of making him a huge fish in a small pond. Utah should invest serious money in marketing its players nationally. That will help to attract free agents, improve the team, gain greater exposure for the organization, win awards like Defensive Team honors, and increase revenue.