The reality is there are only a handful of teams that are first choice locations for 90% of the league.
I think the previous regime and ownership leaned more into the family friendly side to hopefully attract and retain veterans (which hilariously did not keep Gordon Hayward). Seems like Smith/Danny are less focused on that and more just about making Utah look cooler.
The reality is that Utah just isn't most people's vibe. And even if a player did like Utah, everyone knows Utah's perception so they are going to leverage that in contract negotiations.
And no one has even brought up the massive financial implications of getting drafted to Utah vs a major market. We just saw Austin Reaves get a 7 figure shoe deal for being Joe Ingles for a half season.
When Donovan got his major shoe deal I thought maybe he could break the mold and be Utah's first successful marketable player. He ended up being kind of milquetoast as a personality though. I doubt his shoes sold well nationally and I assume he probably blames the Utah market for that (Adidas treated him as an after thought after the ROTY campaign despite having a signature shoe. Kind of funny that I originally thought the deal was good for Utah as it meant it was possible to overcome the market, but the reality is that Adidas just signed him with the idea of eventually getting home out). I also assume his Adidas reps were 100% behind the New York rumors as they are the party with the most incentive for him to get to NYK.