I think you need both quality and hype to really penetrate the markets the NBA are interested in. You reach a hell of a lot of people by producing Marvel-movies, but by also producing The Wire, you get the core group of fans who stick around, just waiting to catch that bit of magic again. In English what I am trying to say is that the league IMO is best served by producing both a ******** of highlights and competetive games between teams playing high quality basketball.
100% agree and it’s totally possible in sports. The NFL is a league that is based around “game day” and is obviously very successful. It’s just clear that the NBA has gone with a different approach. From Silvers perspective, the players keep making more and more money. The owners are making even more money. That’s what he cares about so his approach is working.