Inconsequential in any grand scheme, but another way of seeing the cultish nature of MAGA, and the cult of personality that is Trumpism…
“The Trump bubble is a counter-revolutionary movement that bucks the trends of the moment to become the new mainstream. It is a movement based on denying reality,”
Botox, visible facial fillers and exaggerated tans comprise the aesthetic popular among Donald Trump’s entourage. What’s behind this new fad?
english.elpais.com
The so-called Mar-a-Lago face has undergone exaggerated Botox, visible facial fillers and extreme tanning. Social networks were responsible for this trend going viral by showing the before and after of several women in Donald Trump’s inner circle. Republican National Committee Chairwoman Lara Trump, Kimberly Guilfoyle, Donald Trump’s pick for ambassador to Greece, conspiracy theorist Laura Loomer and South Dakota Governor Kristi Noem all featured in this line-up highlighting the striking differences in their faces over time. “Their faces had all, over an unspecified period, morphed from conventionally human to makeup-caked, angular cheekboned, full-lipped, Fellini-esque exaggerations of the dolled-up Fox News anchorwoman look,” according to
Hollywood Reporter journalist Julian Sancton. “And it’s not just the women: Few of us can remember the content of former Florida Rep. (and former prospective attorney general) Matt Gaetz’s RNC speech last summer, so fixated were we on the new elfin arc of his eyebrows. (And the less said about George Santos and his Botox habit the better.)”
Sancton notes that the look is indicative of Trump’s brash departure from the well-established norms of Washington DC and wonders if his return to the White House could be a challenge to the aesthetic discretion that reigned in 2024. “The Trump bubble is a counter-revolutionary movement that bucks the trends of the moment to become the new mainstream. It is a movement based on denying reality,” fashion and celebrity journalist Joan Callarissa tells EL PAÍS. “If they have a face they don’t like, they change it without caring if it looks natural or not, because reality does not matter to Trumpism. Traditionally, the right as a more central force tried not to be so flagrant, but given the current polarization of American society, it was impossible that the change would not also affect aesthetics. Polarization leads us to live in bubbles in which there is a marked tribal factor that means if the leaders have an artificial look, then so will those around them, because [the tribal bubble means] they only see people like themselves.”
“In the world of Trumpist conservatism, there’s a lot of dogmatism and scorn directed at science, and in the face of that, there’s obviously going to be more homogenization, because critical thinking is done away with,” says Callarissa. “No one can criticize what the leaders of the movement do, and supporters will imitate it because of the tribal factor.