Now where have I seen giant images of national leaders before? China?
View: https://x.com/thehill/status/1960709149794193639
Worth spelling out, for those who may be adverse to X. What’s remarkable to me is how much the rhetoric itself, the slogans, echo Nazi Germany. He’s going to try and go very, very far with this cult of personality. Astonishing to see this happen in America! People really do sleepwalk through the history of their own lifetime.
This is what Trump is doing: “The American people are being subjected to a kind of fascist Ludovico Technique, bombarded with imagery meant to replace our actual historical and cultural memory with one in which Trump and MAGA ideology have always been the centerpoint”.
From the Hill opinion piece:
Fascist ideology treats nepotism not as a bug but as a feature. Glorifying the ideal family was a core part of
Adolf Hitler’s social propaganda, both because it raised the ruling leadership above criticism and because it allowed the Nazis to lay claim to an idealized, pure past.
You don’t need to look far to see that imagined past in Trump’s government, where the Department of Homeland Security routinely posts memes urging readers to “
Remember your Homeland’s Heritage” and “
REPORT ALL FOREIGN INVADERS.” In July, Immigration and Customs Enforcement launched its “
Defend the Homeland”marketing campaign, an ad blitz meant to tug at nativist heartstrings by using nearly the exact same language as prewar Germany’s “
Protect Your Homeland” campaign.
Those posts are often bracketed by content citing Bible verses popular with Christian nationalist and nativist groups,
according to analysis conducted by independent news outlet Forward, as well as
AI-generated images portraying Trump as the macho protector of America’s cultural purity. The American people are being subjected to a kind of fascist Ludovico Technique, bombarded with imagery meant to replace our actual historical and cultural memory with one in which Trump and MAGA ideology have always been the centerpoint. It was only a matter of time before Republicans started draping their propaganda on public buildings at monumental scale.
It’s also no mistake that Trump’s banners position his scowling image next to
Abraham Lincoln at USDA and
Theodore Roosevelt at the Department of Labor. Fascist movements gain legitimacy by linking their radical upheavals to respected historical figures, effectively reframing their sweeping reforms as a return to older traditions.
That’s true even when the actual policies are completely opposite, like Trump celebrating putting “American Workers First” while
slashing funding and employment at the Department of Labor. It’s also why you aren’t likely to see a towering Trump-
Jimmy Carter banner adorning the Department of Education, and why Trump’s team chose Roosevelt instead of
William Howard Taft, who actually created the Department of Labor. Propaganda isn’t about getting the details right; it’s about creating an emotional response, and that means painting in broad and often inaccurate strokes.