I was playing devils advocate with you Oneye.
As I said before, I think Don is a good dude and I believe most of the stuff comes from a good place with him.
I also have absolutely zero doubt that he is a shrewd operator and him and his team know exactly how to run his PR campaign, for purposes of building his brand the right way.
His shoe being sold much cheaper is also two-fold. Firstly, it's coming from a real place of kids wanting to have real access to his shoe, but it is also an incredibly smart PR move for him, and his brand.
I think if anybody thinks that everything that Don does is due to him being a good guy and only due to that, is a little naive. However, what the people on the board have an issue with is the word fake, which is clearly a derogatory term.