I want to post this thought separately.
That fact is that confident assertive bold men who are persistent get more tail than the rest of us. No two ways about it. There is absolutely a reward for being willing to approach women and to be persistent. Take away the reward and maybe the behavior will start to change...of course we'll need to breed out that tendency that had led to greater sexual success for the last few million years.
We don't need to breed it out, because is is a cultural trait, not a biological trait. For example, here's a study on three cultures that have different stereotypes on aggressive vs. unaggressive in men and women:
https://homepage.smc.edu/delpiccolo_guido/Soc1/soc1readings/sex and temperment_final.pdf