You don't have to be an alumnus to root for BYU.
Every Mormon that I've met here in Canada is a BYU fan.
What percentage were not alumni?
I say it's embarrassing, because BYU should have WAY bigger audiences than the Utes, for very obvious reasons what I won't re-state.
What's the size of the Pac12 media market? How does that compare to the membership of the LDS church? Even if you do suppose all LDS church members are BYU fans, which is clearly not the case, I'm not sure why you are saying that it's obvious BYU should have a much bigger audience.
But of course, consecutive years of ineptitude at a sport will do that to a program.
Not sure how any BYU fan can deny any of this.
Yeah, consecutive seasons of 10, 11, 7, 10, and 8 wins (just going back the past 5 years) really indicate ineptitude. /sarcasm