Poll: Americans will buy a more expensive flight to avoid United Airlines
https://www.vox.com/culture/2017/4/17/15326262/americans-avoiding-united-airlines-poll
According to a Morning Consult poll that surveyed a national sample of 1,976 American adults, 79 percent of respondents who had heard about United’s recent news said they would choose a different airline if that airline — the poll specifically used American Airlines as a stand-in — offered an identical flight for the same price.
Further, when presented with a hypothetical scenario in which the competing flight was both more expensive and longer, requiring a layover instead of a direct arrival, 44 percent of the respondents who had heard about United’s recent news would still choose the alternative flight rather than fly United.
https://www.vox.com/culture/2017/4/17/15326262/americans-avoiding-united-airlines-poll