Just look at the recent Rush Limbaugh crap.
The left goes crazy and points out that so many of Rush's sponsors have left him. Reality was that there weren't that many, and for each one that left, many more were happy to take their place.
But here is where it gets interesting: THere is now proof that Media Matters and other lefties have been doing a coordinated effort to send fake outrage to other Rush sponsors to get them to think there is this groundswell of rage against Rush.
Totally manufactured.
Now why would they do this? Because there is no outrage. Nobody gives a damn if Rush called a slut a slut. But when the left wants something bad enough, reality doesn't mean a thing.
The ACTUAL reality is that the sponsors that did actually pull their ads have suffered for it.