there are several problems with your logic. i can argue the players' side of this argument, too, but the way you get there has some logical flaws.
the owners have created a business that allows guys to get filthy stinkin' rich for playing basketball, but under the current system, THEY take all the financial risks. the players right now are GUARANTEED 57% of BRI minus certain costs, or around $2 billion... no risk involved there. they show up, they get a paycheck.
the owners, on the other hand, assume all the risks of running the business, which is why many of them lose money and a few of them lose boatloads of money. some are billionaire playboys who are fine losing the money because their team is just a high-priced toy they like to entertain themselves with. but others are serious businessmen who accept tons of risk and loss just to be kingmakers for a bunch of spoiled kids. so the players are just as much at fault here... they're failing to compromise so that they can make $2.1 billion instead of $1.9 billion at the expense of owners who have invested in creating a machine that makes them uber-rich. and if you think creating an NBA where players can make that kind of money is easy, talk to someone who has played ball in europe.
like i said, that's just one side of the argument, and i can articulate and sympathize with both sides...i just think you're oversimplifying.