And I haven't talked about this much, but whatever...
I don't care what people do with their platform. They have that ability. Historically, people would try to steer away from controversial issues or anything political. This has obviously changed over the last 10 years. There's been more discussion about politics and old norms were thrown out under the idea that it's not just politics but it's about human decency. As athletes were more outspoken on political issues, other associated sources started to become more vocal, as well, such as Woj. Woj used to retweet and like a lot of political things. Overall, despite some level of discussion about this, none of these were "unsafe" positions. Meaning criticizing Trump on Twitter wasn't going to be something that would jeopardize one's career. So while it may create some discussion, doing that wouldn't be "dangerous" to one's career, else they wouldn't have done it. That changed when Morey retweeted about Hong Kong. I believe Woj even liked that post. When the blowback came, nobody dared say anything about China, knowing its significant role in NBA revenue streams, particularly in the future. Doing so would actually have people being feared blacklisted. I think this was an eye opening experience for a handful of different NBA media types who previously had appeared outspoken on political issues, where they realized that they wouldn't dare speak up on those issues and must have had some level of self-awareness that their previous "courage" in standing up against issues that were safe to stand up against was really a faux courage, and you now see Woj and some others not being vocal about the issues they were in the past, at least in the same way.
But, yes. It's easy to be courageous when it doesn't really come at a cost and gives one elevated social clout to do so. It's not so easy to do that when it affects your bottom line and when you have massive social pressure to not do so. It's easy to be a hero when it's easy.