Haha, I did take the Trey Burke highlight video from here, and posted it along with my snarky comment. However, occasionally I do my job and get news like this logo change thing. It depends on what conversations I'm able to have that day, etc.
I don't know if that's quite fair. Rightly or wrongly, I consider myself an analyst too, and pointing out that Trey was historically bad (like, first player in 50 years with >1000 shots and <37% FGA bad) last season is part of that. Some fans know that, some don't.
Now, should I have been as snarky as I was? I can't decide. On one hand, it's not a very professional look, and it was definitely rude to Trey. It makes some people mad. On the other, some people like snarky jokes. They're entertaining, Bill Simmons has made a career of them. I asked on Twitter the other day if I should continue making snarky jokes, and most people felt I should.
Maybe the key is to be funnier with them.