No one is trying to be bad forever except may be the Kings.I think TJ was just saying they aren't going to try and be bad forever. I think there are a million shades of what that is supposed to mean, so you can interpret it how you will. The reality is that it will take all star level talent to be competitive again. It will take awhile to draft and develop those stars.
The point is while you need to develop the stars, you can't try to rush them into contention.