Good question... I was thinking for TV ratings they'd pick the team they'd like to get on TV more and put them in the East... but I guess game times usually aren't dictated by conference. Either way 2 teams that predict to be strong going forward would be headed East. We'd get two **** teams in our conference... right as we finally start to tank.
Why would they move 2 teams East?
Currently, there are 15 teams in each conference. If they add 2 West team, that would make it 17/15, so they'd need to move 1 team East.
Geographically, it would be MEM, but I think NO would be more likely, so they can get more Zion hype.