This applies to the all star weekend and the league as a whole….The NBA needs to go back to selling basketball as the product. IMO, the league has been trying to sell itself on everything but the actual game itself. It’s about the gossip, ads, celebs, legacy, and players as celebs. These are all things that distract you from the actual game of basketball. It’s all fluff. They do everything in their power to ensure that the basketball being played is the most insignificant thing.