A few observations, I haven't read the thread, so these may be repeating what's already been said:
1. Monson didn't compose or send the Tweet. His editors did. Hate on him as much as you want, doesn't matter to me, but hate on him for the right reason. It seems evident that his editors were motivated by maximizing clicks and eyeballs. That's on them, not Monson. (I neither hate nor love Monson, I'm indifferent to him. I think he's an average columnist, sometimes good, sometimes not so good. Certainly not worthy of so much passionate feeling.)
2. Here's betting that the large majority (including Simmons) didn't actually read the column but were just responding to the tweet.
3. The column itself is pretty innocuous and, frankly, there's precious little there I disagree with or find objectionable.
4. The timing of the article is -- and this is a shocker -- because the Jazz are playing Boston in SLC today. He makes this clear in the column, if those dissing him had cared to read it. This is perhaps one of the stupidest takes on the whole thing.
5. Boston fans complaining about us complaining about Hayward is rich for a collective fan base that can't quit their hatred for Ray Allen. That's like Clinton criticizing Trump for marital infidelity.
6. Bill Simmons is the biggest Celtic fanboy out there; it's pathetic for someone who's supposed to be a credible media figure. He's got his head so far up the Celtic's backside, I'm surprise he could even find this tweet through all the brown matter filling his eyes.
7. For those people worrying about how this makes Jazz fans appear misinformed, consider the source--national sports writers who don't care to become informed about the Jazz and Jazz fanbase (and thus rank hypocrites if that's their take) and overly emotional but-hurt snowflake Celtic fans whose obsession with Ray Allen far surpasses anything going on here with Hayward. Consider the source.
8. Sports fans need to take a deep breath and calm the F down. Is this REALLY so worth all the emotional energy expended for it?
9. While Hayward was here, I was a huge fan. I now feel about him like kind of like I would feel about a girlfriend/spouse to whom I invested 7 years of my life and emotional energy, and who then left me for greener pastures and wrote a blog post to tell me. She can go F herself.