https://www.cnn.com/2013/05/22/tech/web/pronounce-gif/
There you have it, from the creator of the format.
He's an idiot.
Graphics Interchange Format. Hard G.
Not Jraphics.
But, whether or not I'm right is irrelevant. The thread is about pet peeves. This is one of mine. If Jesus Himself comes down from the heavens and declares the pronunciation "JIF", I'll still think you're retarded if you pronounce it that way.
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