I mean Kessler still shoots 50%. Giving a team a point every possession isn't ideal, even if the analytics line up. You are still getting players in foul trouble and are eliminating fast break opportunities for your offense.
Seriously, the time it is the most feasible, is when you are trying to extend a game, and the rule eliminates that as a possibility. You would also need to work to be in the penalty way earlier in the quarter, and then the Jazz could just punish you with our really good free throw shooters in that situation. All in all it is a dumb thing to worry about.