This pleases me. I talked to Mrs. Trout about it yesterday as we were slaughtering Catfish over at Utah Lake, and watching my little girl grimace when she bit into one of the "other" companies that tried to take over and produce "cupcakes". I haven't had a convenience store style "baked good" since Hostess went bye-bye, and the look on my daughters face is exactly why. Why bother? I know it won't be as good, and in fact, will probably be gross. I'm not a huge fan of Hostess, but a pack of Twinkies in the middle of a 14 hour fishing day o'death, or a 2-pack of Cupcakes with a tall glass of ice cold milk is tough to beat.