Most every culture has rituals that punctuate the calendar year. We have Christmas, an approximately 60 day feeding frenzy of conspicuous consumption at America's malls. Highlighted by Black Friday and Cyber Monday. Each of those two days denoting the fact that this shopping frenzy ritual is all about the economy. Each year, (and the emphasis on engaging in this ritualistic frenzy grows a bit longer, we can expect the adds to start immediately following Halloween, another of our older rituals), we engage in this frenzied(I guess I like that word, lol) ritual. Abstain, and we hurt the economy. The Christmas season is all about $$$. The focus long since shifted to the exchange of gifts. To achieve that crowning moment on Christmas morn requires that we plunge right in and get that $$$ flowing.
The image that best describes this annual cultural ritual? Shoppers trampling over each other as they rush the isles the second Black Friday commences. Trample, fight, beat each other over the head for the toy their kid insists, and ad men ensure,that he/she wants more then anything else this year. Yep, hoards of shoppers suckered in by this annual commercial ritual. That's the Christmas season as we've made it. December 25th? Oh, that's the day before the mad rush to return/exchange all those gifts. An important date during the ritualistic Christmas season. But, let's get real here. Dec. 25th pales in importance to Black Friday and Cyber Monday....