But they aren't losing that market because BYU is still in the conference. I'm willing to bet if you took the SLC market, took out the Utah fans that only watch Utah, and replace that with whatever Boise brings to the table, the number of heads watching MWC football doesn't change or actually projects upwards a quite bit.
You're crazy. You'd lose that bet every time.
Again, BYU has nothing to do with this. Yes, the MWC would be losing the Utah market for 12 games per year (or whatever Utah would normally be scheduled).
Just because BYU is also in the market for 12 games per year, doesn't mean Utah's 12 won't be lost.
As in my example, just because Wyoming plays at BYU doesn't mean they don't also play Utah. And there is no question about it, a game on tv in SLC is going to bring in more money than a game on tv in Boise. No comparison.
And you are out of your mind if you don't think the majority of fans in SLC are Ute fans. BYU might have some fans here, but UItah most definitely has plenty of fans here. They aren't packing around 50,000 people in the stadium every week that really hate the Utes, that's for sure.
BYU fans need to get over themselves. If this Pac 10 thing wasn't a reality check for you, then you really need some help. The world doesn't care about BYU as much as you like to think they do.
There is no question that Utah leaving the MWC is a huge blow to the conference. And just having BYU is not even close to the same thing as having both BYU and Utah. The conference has 24 games (or whatever) between the 2 of them right now, and that is going to be cut in half (and replaced with a much smaller market).